12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can substantially improve a brand name’s attractiveness in the talent market. And the bright side is that it doesn’t always require an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those dull, overused recruitment methods that generally begin with posting on job boards (boring).

When your talent group starts producing initial, interesting campaign ideas that tie into and enhance your general recruitment technique, you’ll rapidly discover how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing enjoyable and interesting methods to attract great prospects to your brand and make a larger impact on candidates.

Examples consist of recruitment through a dating app, using a mysterious code to crack, hosting meet-ups, or employing the assistance of an immersive virtual trip.

– You can develop innovative concepts for referall.us your recruitment project by evaluating the concerns your talent group has now, researching how other business hook candidates, or conceptualizing originalities with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own service technicians, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After releasing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to simplify and automate your employing process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that utilize original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you know if your organization is utilizing innovative ideas in your strategy?

Well, has the skill team been utilizing the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional methods that everybody else uses, there’s no chance your brand will stand out in the crowd.

When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more likely to draw in the qualified people they’re looking for. Now, here’s how your group can start doing things differently.

How do companies think about creative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for developing effective, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in getting top skill.

Step 2: Next, brainstorm concepts or strategies to conquer those obstacles. Here are some pointers:

– Get motivation from other companies already believing out of package.
– Put yourself in the shoes of your target audience and think about methods to interact with them in a style and tone that will attract them, such as an animated video.
– Reach out to associates to gather ideas from a varied group.
– Consider what your business values highly in its present staff members.

Step 3: Bring all your ideas together and create your recruitment campaign strategy, including the channels you’ll utilize to publish it, such as social media and your careers website.

Step 4: Review your campaign cost and ensure you have the spending plan you require, or change your strategy appropriately (keeping in the great stuff your likes).

Step 5: Launch your campaign and hope your task advert and other project elements get extensive nationwide, worldwide, (or perhaps viral!) attention.

Do we require to outsource customized components of our recruitment campaigns?

Possibly. We know that not all companies have the resources to pull off every element of a creative project in-house. Because case, you might need to contract out specific components to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that does not appear like your nephew stole your cellphone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new course, we have actually gathered some genuinely ingenious recruiting concepts listed below. Companies that developed some original or inventive attention grabbers to draw in great candidates.

12 innovative and motivating recruiting campaign examples

Let’s face it, many organizations need a recruitment process remodeling. Especially if they want to draw in young, qualified prospects (and the business’s company brand is as interesting them as a 1970s motion picture).

The following companies (the majority of which you have actually most likely become aware of) also needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original project idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season ending. It may not have featured at any huge international marketing celebration, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is ending up being harder.
Recruitment strategy: Using pop-culture recommendations to attract a wide variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is unique because it uses the principles of good marketing or copywriting by attracting what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to bring in individuals whose values align with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is typically incredibly under-appreciated absolutely requires some extra innovative juice. Home Instead chose to employ the services of a professional firm for this project to refresh their brand and hook exactly the right kind of people.

The firm developed exceptionally emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital jobs was a hard task.
Recruitment method: Using a major innovation pattern to sign up with the discussion and enhance their awareness in the tech talent circles.
Tactics: An experimental recruitment project using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furniture manufacturer IKEA. To draw in skill that considers of the box, they invited possible prospects for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work prospects aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital screen advertisements, radio, and press protection.
These guys are assisting to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually restored 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential newcomers knowledgeable about the vast selection of benefits readily available with a profession in hospitality and uses testimonials from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to attract 1,000 brand-new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment campaign that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their ingenious thinking has assisted them meet their Australian and global consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to assist reduce hiring predispositions by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment method: Targeting an extremely particular skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of the box. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new obstacle once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this particular talent pool.

Filling the crew scarcities with prospects who are over 45, whose kids have actually lastly flown the nest, and who are now trying to find a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular global motor show and developing the brand as an emerging center for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The team integrated AI into the car’s pedestrian speech innovation and automobile connect system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an innovative, gamified approach to engage passive candidates & offering a totally free present.
Tactics: Skills test was advertised on social media platforms

Our sibling business, Toggl Track, wished to work with an SEO manager and idea of a fun project that ‘d be a win-win scenario for all. We developed an abilities test challenge and promoted it throughout social media, using a free t-shirt to candidates who achieved high ratings.

Reaching passive prospects while spreading out the word about our brand to other talented employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s enormous skill acquisition project was created by Nexus and assisted provide the brand somalibidders.com a much-needed facelift (considering that the merchant might not have been top of numerous prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to attain?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment method: Using a growing interest amongst young people in home renovation and crafting a compelling value proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides remodelling fails recreated as masterpieces, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year in the middle of remarkable labor shortages, Lowe’s Canada was facing the monumental obstacle of drawing in younger employees. Partnering with an innovative firm, the brand designed a recruitment project concentrating on chances for development and learning within its network.

They have actually also found that 88% of Gen Z students wish to work for companies who provide access to training and development opportunities.

Training is a concern for us, so we ensure to use comprehensive training to everybody who joins our groups. Working in one of our stores is a fantastic chance for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibit that develops on the desire to learn by revealing engaging examples of remodelling failures that young individuals can prevent by working and finding out at one of the brand name’s shops. Each of the exhibitions had a QR code for applying straight for the numerous employment opportunities.

Thinking about your next original recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the role, from getting up the finest engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make sure to hit their hearts and minds if you utilize your imagination!

One easy way to add sparkle to your next recruitment campaign while making it enjoyable and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific concerns developed by the professionals.

Say farewell to inappropriate candidates and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see just how simple, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and structure marketing groups. She operates at Toggl Hire and writes about how companies can hire actually terrific people.