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  • Founded Date April 27, 1994
  • Sectors Marketing
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a new ‘discrete’ kind of the drug that will change the iconic – and immediately recognisable – little blue pill.

The distinctive diamond-shaped tablets might quickly be changed by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, indicating it does not need to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first pertained to the market in the 1990s after being developed by the American pharmaceutical Pfizer.

It was very first developed in the 1980s as a cardiovascular disease medication, however trial participants saw it had an unusual side result – frequent erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually used for a hallmark in the UK for the new type of the drug, Viagra ODF.

Viatris has already released the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which may be more suitable for many customers.

The unique tablets – which can cause embarrassment for some patients – has been reinvented and a brand-new dissolvable type may be available to Brits in the next five years. Stock image

‘Tablets are not always bearable to clients and also in some cases the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health expert, informed The Telegraph.

She included: ‘Some males might still be discovering the principle of having Viagr awkward, but I would hope that males’s health and conversations about sexual health have actually proceeded because Viagra was very first developed.’

Ms Govind thinks this brand-new style is a ‘favorable advance’.

The brand-new dissolvable medication is thought to most likely pertained to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the paper that the hallmark application is a ‘great indicator’ it will be available within the next five years.

She explained trade mark registrations can be cancelled if they are not used for a constant duration of 5 years or more after registration. As an outcome, it seems Viatris means to introduce the item within the next couple of years.

However, approving a trademark would not guarantee the ODF could be offered and it would need to be authorized by the Medicines & Healthcare items Regulatory Agency initially.

It’s anticipated to cost the same as the tablet version and to be readily available in the same dosages.

A total of 4.57 million prescriptions for sildenafil, more frequently understood by the trademark name Viagra, and other types of impotency drugs offered under the brand names Cialis and Levitra, were dished out by the health service in 2023

This follows dodgy Viagra was discovered to be Britain’s biggest fake drug after more than ₤ 6.2 million of fake blue tablet were seized by UK regulators in 2023.

More products of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.

Health officials said online retailers flouting policies were behind the counterfeit products with the majority of being imported from nations like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million dosages of sildenafil, the generic name for the medication best known as Viagra, were seized in 2015.

Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were likewise seized.

While all medications bring possible negative effects drugs from undependable sources may either not work or bring additional active ingredients or pollutants like heavy metals or other drugs that could be hazardous.